The DMM has been designed to combine the latest academic research with industry perspectives. Prof McLean introduced and is the Director of the MSc in Digital Marketing Management (DMM). In 2021-2022, Graeme was an invited scholar at Edinburgh University and delivered a series of lectures on Digital Marketing. He currently holds a Visiting Professor position at King Faisal University in Saudi Arabia. Prof McLean holds editorial positions and often serves as track chair at International academic conferences. Since 2018, Graeme has attracted more than £600,000 in funding. His research has been funded by a number of international organisations including Arnold Clark, UKRI, Innovate UK, Scottish Enterprise, and the Saudi Rae'd fund. Graeme collaborates closely with industry through funded PhD scholarships, KTP projects and Innovation vouchers. He has also been interviewed on BBC radio Scotland and invited to Channel 4 with regard to his work on dynamic pricing and augmented reality in marketing. Additionally, his research has been covered in mainstream media including The Times, The Herald, the Scotsman, the Independent, and the Conversation. Graeme disseminates his research at Internationally recognised conferences such as the Academy of Marketing Science, Marketing Theory and Practice, EMAC, QUIZ, SERVSIG, the Academy of Marketing and the Society for Marketing Advances. Prof McLean's research is published in world leading academic journals including but not limited to the Journal of Travel Research, Journal of Business Research, European Journal of Marketing, Psychology and Marketing, Information Technology and People, Technological Forecasting and Social Change, Computers in Human Behavior, and the International Journal of Contemporary Hospitality Management. In particular, he actively explores how consumers behave and interact with technology and the influence technology can have on service provision. Professor McLean's research and teaching interests lie within digital marketing.
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